Visual Merchandising at Mulberry

Spent the day at Mulberry doing a workshop with Visual Merchandiser 
Learning the way the brand visual merchandise the Bond Street store from the windows through to the fitting rooms, the type of guidelines that get created by the team, how to style looks on mannequins, fold items and how to perfectly package bags for display on the shop floor.

Shoe Of The Year | The Fenty x PUMA Creeper

Since it's launch is September 2015, the Puma x Fenty creeper has been seen everywhere with site crashes and selling out in hours, the shoe is well deserved of its Sneaker of The year Award.

This has put the Puma name in big headlines further emphasising the success of the sport style range from Puma. There are three new colour launches of the trainer - burgundy, grey and white - in a velvet material 
just in time for the christmas period.


One of the greatest London based streetwear/lifestyle brands Trapstar are making their second small collection with global sportswear brand PUMA.
Ahead of the first 'Disc Blaze' Trainer which was released last year, we got a reinterpretation called 'White Noise'. The collection features two shoe styles - a Puma disc trainer and a slider. The final piece of the collection is a black football t-shirt featuring dry-cell technology and a white Trapstar logo plastered over the chest. This really cool White Noise print looks exactly as it sounds... monochrome speckles cover the shoes and black detailing presents the Puma x Trapstar logo's. One of Puma's best fashion shoe collabs.

The Best Summer Activewear Colour Trends

Primary colour moodboard

Here's my moodboard made of inspirational images that reflect one of Spring/Summer 16's colour trends - my favourite colour trend in recent years.
As the Olympic summer just past, it's time to evoke team spirit and look forward to the year ahead. Get inspired by the primary colour palette, graphic colour blocking, natural materials and handcrafted finishes.
I'm loving the idea of introducing an item of bold colour into my workout outfits - specifically a sports bra, or tank top against classic black or dark grey bottoms. Layering colour underneath whites will work too, perfectly complimenting that glowing tan once you've worked hard for that summer body.
Images from